• ISBN:9781009064682
• Format:Print/online bundle
• Subject(s):Travel and Tourism
• Qualification:Cambridge IGCSE
• Author(s):Stephen Rickerby, John Smith, Ruth Figg
• Available from:May 2022

From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world’s largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096), for examination from 2024. The coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.

• Activities and contemporary case studies, accompanied by analytical questions, help students refine the key skills needed for further study.
• ‘Travel and tourism in context’ feature enables students to explore topics in a real-world context, to support their understanding.
• Group work and project work, such as student-led presentations, encourage active learning and support the development of critical thinking skills.
• Key word definitions, concept links and tips provided throughout.
• Visual tools, such as graphs and maps, provide additional language support.
• ‘Reflection’ boxes and self-evaluation checklists encourage students to become independent learners and assess their progress.
• Exam-style questions help students prepare for assessment.
• Supports progression to the Cambridge International AS & A Level Travel and Tourism syllabus.Contents
  • How to use this series
  • How to use this book
  • Introduction
  • Introduction to command words
  • Unit 1. Key concepts of travel and tourism
  • 1.1. Main types of tourism
  • 1.2. Main reasons why people travel
  • 1.3. Sustainability in travel and tourism
  • 1.4. Characteristics of travel and tourism
  • 1.5. Types of tourists
  • 1.6. Types of destinations
  • Exam-style questions
  • Self-evaluation checklist
  • Unit 2. Global tourism
  • 2.1. The scale of travel and tourism demand
  • 2.2. The features and appeal of destinations
  • 2.3. Destination development and management organisations
  • 2.4. Factors affecting tourism development and management
  • 2.5. Managing destinations sustainably
  • 2.6. Economic, environmental and sociocultural impacts of travel and tourism
  • Exam-style questions
  • Self-evaluation checklist
  • Unit 3. Travel and tourism organisations
  • 3.1. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
  • 3.2. Ways travel and tourism organisations work together
  • 3.3. Different types of transport and their appeal
  • 3.4. Sustainable developments in travel and transport
  • 3.5. Domestic and international travel and transport infrastructure
  • Exam-style questions
  • Self-evaluation checklist
  • Unit 4. Customer service in travel and tourism
  • 4.1. The importance of customer service
  • 4.2. Delivery of customer service
  • 4.3. The provision of customer service for different types of tourists
  • 4.4. Skills required when working in the travel and tourism industry
  • Exam-style questions
  • Self-evaluation checklist
  • Unit 5. Destination marketing
  • 5.1. The importance of marketing to travel and tourism organisations
  • 5.2. Factors affecting marketing
  • 5.3. The marketing mix
  • 5.4. Market research and analysis
  • 5.5. Market segmentation and targeting
  • Exam-style questions
  • Self-evaluation checklist
  • Preparing for assessment
  • Glossary
  • Acknowledgements
  • Index.